Brad Pitt Launches His New Gin ‘The Gardener’

Brad Pitt will premiere a new spirit at the Cannes Film Festival.

Having already established himself in the premium wine and champagne industry, the actor will launch The Gardener Gin at the annual film festival, PEOPLE can reveal exclusively. Cannes is the perfect venue as Pitt’s latest venture, billed as “the French Riviera Gin,” is a premium, dry London-style gin inspired by the south of France.

The Gardener has been quietly teased on social media for two months as “handcrafted by Brad, Tom and Perrin.” (The Perrin family are Pitt’s original partners in his Miraval wines and Tom Nichol is a master distiller.) It will hit U.S. shops in a limited edition in September.

For its formal presentation in Cannes, which kicks off on May 16, Nichol and bartenders at the iconic Carlton Cannes Hotel have concocted a “Secret Garden” cocktail made with gin, lemon juice, orange juice, strawberry syrup and an egg white.

Read more. Check the official website launched!