Pitt has been nominated for seven Oscars since bursting onto the scene as a cowboy hitchhiker in Thelma & Louise back in 1991.
He won Best Supporting Actor in 2020 for his role in Once Upon a Time in Hollywood, and he also won Best Picture in 2014 after producing 12 Years a Slave.
The Hollywood heartthrob is not nominated for any awards this year, but he will still play an important role at the ceremony as he will be tasked with keeping the guests refreshed, with his Champagne set to be poured at the Dolby Theatre in Los Angeles on 10 March.
Champagne, the French say, is a measure of grapes, soil, time and love. In Brad Pitt’s case, you can add a touch of rosé.
Having successfully launched Fleur de Miraval (the only maison in France dedicated exclusively to rosé champagne) three years ago, the actor and his partners are releasing a surprising new bottle this fall: Petite Fleur (translating to “little flower”).
It carries a pink shade and fresh notes of spring flowers, which have become the house signature.
Equally familiar to the house’s previous releases, Petite Fleur is a limited brut blending Chardonnay and Pinot Noir grapes grown in the Cote de Blancs chalk-rich soil, specifically the fields around Mesnil-sur-Oger, France and Pinot Noir from the neighboring village of Vertus.
An exclusive distribution deal with the Campari Group suggests that Miraval is looking to position its pink wines within the aperitif sector.
Miraval has signed an exclusive contract with the Italian drinks company for it to handle the distribution of all Miraval’s wines in the US and France, the two biggest markets for Provence rosé wines.
Given that the Campari Group dominates the aperitif segment due to its Campari and Aperol brands, it seems fair to suggest that Miraval intends to promote its rosé as a pre-dinner drink, rather than pursue the premium on-trade by emphasising the wines’ gastronomic qualities as other Provence producers have done in recent years.
According to a statement issued by Miraval, it plans not only to draw on the Campari Group’s “commercial organisation throughout the two countries”, but also on its position as “a leader in the key aperitif segment”, in order to “meet its latest goals”.
Brad Pitt is raising a glass to his award-winning wine and vineyard.
The actor’s Château Miraval Rosé was recently voted the “most desirable Provence rosé in the world” in a new ranking from French outlet La Figaro Magazine. Photos previously taken of Pitt and his business partner Marc Perrin at the vineyard were released in honor of the award.
According to a release, the estates were rated on eight criteria: the landscape, the premises and their renovation, to what extent it is considered a “hidden treasure,” the prestige of owners, the bottle design, the use of sustainable farming, the visibility of the vineyard and the taste-tested quality of the wine. With all the qualifications in mind, Pitt’s wine ended up on top.
PS. I know I am behind on updates. Life is busy! But not to worry, not going anywhere :)
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