The Story Behind Enroot: The Filipina-Founded Sparkling Teas Backed By Brad Pitt

I think a lot of people want to know—what is Brad Pitt’s involvement in Enroot?

When it comes to Brad, part of my role is to really listen to his instincts and direction, and work to execute on that vision. For example, he led the creative for the branding and packaging, even sketching out trees and roots for our logo, and he pushed us to look at the alternatives to using plastic bottles and caps. He also honed-in on how to convey our values through Food, Family, Farms and to partner with an independent third-party in sustainability such as SCS Global Services. He brought the idea of bringing in expert chefs and tasted every iteration of our recipes, until we collectively found our sweet spots. He advocated for our give back to the James Beard Foundation’s women’s leadership programs, and is integral in key pitch meetings.

Brad Pitt sketching the Enroot logo

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Academy Awards 2021

On Sunday, Brad Pitt presented the award for the Best Actress in a Supporting Role at the 2021 Oscars. Amanda Seyfried, Youn Yuh-jung, Glenn Close, Maria Bakalova and Olivia Colman were nominated for the high honor, but Yuh-jung took home the trophy for her role in ‘Minari.’

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One of the most “stars are just like us” moments at Sunday’s Academy Awards happened while Yuh-jung Youn was on stage becoming a winner among them.

“Mr. Brad Pitt, finally. It’s nice to meet you,” she said to crowd laughs after being presented the award for best supporting actress by Pitt, last year’s winner for best supporting actor. “Where were you while we were filming? It’s an honor to meet you.”
Youn, who won for her role in “Minari,” chalked up her reaction backstage to being star-struck. She’s been a longtime fan, she said, and “maybe I blacked out a couple of seconds.”

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Yuh-Jung Youn on the ‘Impossible Dream’ of Working Again with ‘Minari’ Exec Producer Brad Pitt

Youn met “Minari” executive producer Pitt for the first time during the Oscars ceremony on Sunday night.

Youn was also asked backstage about collaborating with “Minari” Plan B executive producer Brad Pitt, whom she met for the first time on Sunday night during the Oscars show, and what kind of film she’d want to next team with him on. “It will never happen with my English. I don’t dream [an] impossible dream. I don’t think so,” she said. “No answer.”

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Brad Pitt Joins Sandra Bullock in Paramount’s ‘Lost City of D’ in Cameo Role

Brad Pitt is reuniting with Sandra Bullock for Lost City of D, Paramount’s romantic action-adventure comedy that also stars Channing Tatum.

The move is actually a friendly quid pro quo as it follows Bullock making a cameo appearance in Pitt’s action movie Bullet Train, which recently wrapped production with director David Leitch shooting for Sony. When Bullock, who is producing as well as starring in D, saw an opportunity for a fun casting, she reached out to her pal, who said yes.

Adam and Aaron Nee are directing D, which is described as an old-fashioned star vehicle as well as a screwball adventure featuring mismatched leads, witty repartee and of course, romance.

Per the studio, the story centers on a reclusive romance novelist who is sure nothing could be worse than getting stuck on a book tour with her cover model. That is, until a kidnapping attempt sweeps them both into a cutthroat jungle adventure, proving life can be so much stranger, and more romantic, than any of her paperback fictions.

Bullock is the author while Tatum is the model. Pitt’s role is being kept hidden in the temple ruins, but it is said to be a cameo.

 
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Brad Pitt, Halle Berry, Harrison Ford and Reese Witherspoon to Present at 2021 Oscars

Several A-listers are set to present at this year’s socially-distanced Oscars ceremony.

Hollywood’s A-list will be out in force at the 2021 Oscars later this month.

Brad Pitt, Halle Berry, Harrison Ford and Reese Witherspoon are just a few of the stars announced as presenters at the awards show, airing on Sunday, April 25, the Academy of Motion Picture Arts and Sciences announced on Monday.

Pitt, last year’s Best Supporting Actor winner, will also be joined by 2020 winners Renée Zellweger, Joaquin Phoenix and Laura Dern.

Also announced in the presenter line-up so far are Angela Bassett, Bong Joon Ho, Don Cheadle, Bryan Cranston, Regina King, Marlee Matlin, Rita Moreno and Zendaya.

“In keeping with our awards-show-as-a-movie approach, we’ve assembled a truly stellar cast of stars,” said show producers Jesse Collins, Stacey Sher and Steven Soderbergh in a statement. “There’s so much wattage here, sunglasses may be required.”

More presenters will be announced before the Oscars.

This year’s awards show will look markedly different from previous ceremonies with the producers planning on making the Oscars “look more like a movie, not a television show,” they said in a press release last month.

In March, producers sent a letter to nominees outlining several requirements for the upcoming show. In the letter, the three revealed those nominated will not have the option to Zoom into the live show.

“For those of you unable to attend because of scheduling or continued uneasiness about traveling, we want you to know there will not be an option to Zoom in for the show,” they said.

The letter continued, “We are going to great lengths to provide a safe and ENJOYABLE evening for all of you in person, as well as for all the millions of film fans around the world, and we feel the virtual thing will diminish those efforts.”

For those unable to attend, the Academy will accept the Oscar on behalf of the artist.

The show’s theme was also revealed as “Stories Matter,” with the producers asking talent to take part in interviews where they’ll share their own personal stories. The idea is to connect each person’s story at the award show.

The 93rd Academy Awards will air live on Sunday, April 25 starting at 8 p.m. ET/5 p.m. PT on ABC.

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Enroot Launches with Wellness Teas Rooted in Heritage and Flavor

Enroot today launched its much-anticipated line of small-batch, slowly cold brewed, organic sparkling teas. The new beverages, consisting of five unique blends, pay homage to co-founder Cristina Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines. Birthed in partnership with the James Beard Foundation, Enroot beverages are sustainably sourced and flavorfully combine organic teas, fruits and herbals to create a smooth, delicious tasting experience.

The female-led small business was founded by three friends, Cristina Patwa, John Fogelman and Brad Pitt, based on their shared passion for Food, Family and Farms, and a desire to help make a change in the food industry. As a public benefit corporation and pending certified B Corp, Enroot is a Sustaining Partner and proudly gives back to the James Beard Foundation’s Women’s Leadership Programs, which strives to address the lack of diversity and parity in the food and beverage industry.

“As admirers of the Foundation’s advocacy work, we collectively wanted to create a brand that is rooted in good flavor and intent – particularly by having a strong connection to our health, the earth and each other now more than ever,” said Pitt.

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