God’s True Cashmere is not just another celebrity brand

When God’s True Cashmere launched in 2019 with a small collection of overshirts – the kind worn by lumberjacks in the American West and hipster types around the world – it was tempting to dismiss it as yet another “celebrity brand”.

Founded by actor Brad Pitt and jewellery designer Sat Hari Khalsa, the label started out as a passion project between two long-time friends who felt that there would be a market for plaid shirts made of the finest cashmere and embellished with precious stones that also functioned as buttons.
As Khalsa has shared in the past, the idea for the label came to her in a dream in which she gave Pitt a green shirt. It didn’t take long for Pitt to come on board as co-founder of the brand, which since then has developed into a full line of beautifully made separates catering to in-the-know types who appreciate the lasting value of pieces that can be passed down from generation to generation.

Read more.