Mediawan Pictures CEO Elisabeth D’Arvieu Welcomes Brad Pitt’s Plan B To Fold & Explains Company’s Inclusive Approach

The burgeoning content group made headlines beyond Europe last December when it announced it was acquiring a significant stake in Brad Pitt’s company Plan B Entertainment.

Curiosity about the $300 million deal and how the production house behind The Departed, 12 Years a Slave and Moonlight will fit into the Mediawan fold is rife on both sides of the Atlantic.

“This partnership is an important step for us,” says d’Arvieu. “We’re a European studio, our DNA is European, but our vision is international. While our producers and talent are carrying projects that are local in nature, their international ambitions are growing.”

She continues: “The American market is an important one for European works, and we understood we needed a partner in situ. Until now, we’ve been working on a case-by-case basis, but we wanted a partner who could be the image of Mediawan in the U.S.”

Nicola Serra, managing director of Rome-based film and TV The Name Of The Rose production company Palomar which joined the Mediawan fold in 2019, thinks the partnership will be a game-changer.

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