“It’s a little surreal,” he said of the attention the viral ad has brought him, “but it’s fun. This whole campaign was to be tongue-in-cheek and have fun and luckily, it’s hit its mark.”
The ad focuses on the “normality” of Doug Pitt’s life (he runs a family computer business), as compared to his famous older brother’s, though it wasn’t shot in his actual home. He said he had no idea the ad would go viral, and that he hadn’t even told many people he did it — but gave his brother a heads-up.
“I did call him and said, ‘Hey, what do you think?’ and he said, ‘Do it, sounds great!’” After the ad came out and Brad had a chance to check it out, he texted Doug: “Hey, just saw it — hilarious.” “I was pleased,” said Doug.
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