Heineken 0.0 has been announced as an official partner of F1® THE MOVIE, with the collaboration brought to life by a new campaign directed by the movie’s director Joseph Kosinski and featuring the film’s stars, Brad Pitt and Damson Idris.
The campaign will launch ahead of the film’s global release on 25 June, with Heineken 0.0 also featuring in the film. In one scene Damson’s character, Joshua Pearce, is seen enjoying a Heineken® 0.0, assuming he’s about to drive, when expectations are reversed and in fact it is Brad’s character, Sonny Hayes, getting behind the wheel.
In the lead-up to the film’s release, fans can expect exclusive content and behind-the-scenes access via Heineken channels.
“At Heineken, we believe culture has the power to shape behaviour,” said Heineken Global Head of Brand Nabil Nasser.
“By becoming part of F1® THE MOVIE, we’re taking the conversation around moderation into a space that’s global, influential, and emotionally engaging. This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”