De’Longhi
De’Longhi Perfetto 3.0
De’Longhi, the leader in premium espresso machines, unveils its latest campaign, “The Perfetto Instruction for Use”: a playful take on the user manual that demonstrates how effortless it is to enjoy a perfetto coffee experience with its one-touch technology. For their first-ever collaboration, Brad Pitt stars under the direction of Academy Award® –winner Taika Waititi, with actor Riccardo Scamarcio’s witty voiceover guiding him through Italian and bringing humor to the film.
Building on Pitt’s 2021 debut campaign with De’Longhi, which introduced audiences to the elegance and artistry of the brand, this new chapter offers a fresh perspective, showing that coffee-making can be simple, enjoyable, and full of character.
“Taika brought the humor, De’Longhi brought the ritual. Together, that was perfetto,” said Pitt.
Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi
Italian household appliance manufacturer De’Longhi will release a new campaign featuring actor Brad Pitt on 8 September. Titled “Your Perfecto Guide,” the campaign aims to showcase the Italian lifestyle behind every cup of coffee. Directed by Oscar-winner Taika Waititi, the campaign marks the third collaboration between De’Longhi and Pitt.
