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Brad Pitt, Sat Hari and the long road to linen “Brad and I had been friends for years. One Tuesday night, I had a dream about him. In my dream, I’m sitting on a couch and I’m looking at him. He’s standing and a woman is dressing him. He’s in head-to-toe green, a bright green, including a hat, and it’s all cashmere. I go, ‘What are you doing? You look like a leprechaun.’ And he says, ‘I just need more softness in my life.’”

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• x002 God’s True Cashmere – Promo.

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God’s True Cashmere is not just another celebrity brand

When God’s True Cashmere launched in 2019 with a small collection of overshirts – the kind worn by lumberjacks in the American West and hipster types around the world – it was tempting to dismiss it as yet another “celebrity brand”.

Founded by actor Brad Pitt and jewellery designer Sat Hari Khalsa, the label started out as a passion project between two long-time friends who felt that there would be a market for plaid shirts made of the finest cashmere and embellished with precious stones that also functioned as buttons.
As Khalsa has shared in the past, the idea for the label came to her in a dream in which she gave Pitt a green shirt. It didn’t take long for Pitt to come on board as co-founder of the brand, which since then has developed into a full line of beautifully made separates catering to in-the-know types who appreciate the lasting value of pieces that can be passed down from generation to generation.

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Pitt’s Skin Care Brand Beau Domaine Introduces New Planet-friendly Packaging

Beau Domaine is getting a makeover.

The French skin care brand, co-founded by Brad Pitt in 2022, will roll out fresh product packaging, comprised of matte white bottles and wooden tops, as part of a new planet-friendly brand initiaitive on Tuesday.

“Every detail of the new look is intentional. From the recycled glass to the oak cap. I wanted science-backed skincare that makes sense — not just for your skin, but for what you stand for,” Pitt exclusively told WWD.

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The Gardener

Picturesque views of the French Riviera feature in the video as Brad Pitt offers a ‘poetic love letter’ to this famous stretch of coastline close to the Italian border.

Drawing on the area’s long-standing status as a source of inspiration for artists and film stars, this new tribute is the focal point of a campaign for French organic gin The Gardener.

‘The French Riviera is a beautiful and capricious muse,’ begins Pitt, star of the recently-released F1 film, as the video shows a speed boat gliding through crystal-clear waters along the scenic Côte d’Azur.

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The Secret to Brad Pitt’s Youthful Skin? His Skincare Brand Beau Domaine

Brad Pitt is aging in reverse — and he’s bottling the secret. On the heels of the new “F1” movie, the Hollywood heavyweight is sharing the secret behind his seemingly age-defying skin: his brand Beau Domaine.

Pitt’s skincare brand, which the actor quietly launched in 2022 alongside the Perrin family — his long-standing collaborators on Miraval wines — is made of grape-derived actives from Miraval’s biodynamic estate, touting antioxidant-rich formulations aimed at longevity. If you, like many of us, found yourself Googling Pitt’s age mid-race during your “F1” screening this past weekend, you’ll want to get your hands on the luxe (and relatively affordable) serums responsible for his glowing skin. Plus, all the products in his routine are currently available on Amazon.

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