I think a lot of people want to know—what is Brad Pitt’s involvement in Enroot?
When it comes to Brad, part of my role is to really listen to his instincts and direction, and work to execute on that vision. For example, he led the creative for the branding and packaging, even sketching out trees and roots for our logo, and he pushed us to look at the alternatives to using plastic bottles and caps. He also honed-in on how to convey our values through Food, Family, Farms and to partner with an independent third-party in sustainability such as SCS Global Services. He brought the idea of bringing in expert chefs and tasted every iteration of our recipes, until we collectively found our sweet spots. He advocated for our give back to the James Beard Foundation’s women’s leadership programs, and is integral in key pitch meetings.
Brad Pitt sketching the Enroot logo