Brad Pitt, Leonardo DiCaprio, Jane Fonda and Jim Gianopulos were among those who welcomed the art fair Frieze to Los Angeles at the Paramount lot.
Not even yesterday’s torrential downpour could keep the throngs of visitors away from the inaugural edition of Frieze L.A., somewhat ironically situated in the “Blue Sky” tank of the Paramount Pictures lot. The global art fair, which launched in London in 2003 and expanded to New York in 2012, highlights artwork from more than 70 of the top galleries in the world (a third of them from L.A.), inside a — thankfully waterproof — 62,000-square-foot tent. Frieze L.A. is open to ticketed visitors through Sunday.
“What a great way to spend the morning,” Late Late Show host James Corden told THR, as he examined a piece by Gabriel Orozco called The Samurai Tree. “I’ll do anything to wander around looking at great art. I just want to see it all.”
In the first hour of the VIP preview, THR caught up with Ari Emanuel, CEO of Endeavor, which took a majority ownership of Frieze in 2016, as he snaked throughout the crowded booths in his sneakers with Frieze co-founder Amanda Sharp, shaking hands and accepting congratulations on the turnout.
Sunday, June 20, 2021