In marketing its new reality competition series, Fox has converted the exterior of its West L.A. lot and launched an augmented reality game.
Ahead of the Feb. 5 premiere of Fox’s newest reality competition series, Lego Masters, the iconic toy bricks are taking over the network’s studio lot and starring in an augmented reality experience.
Starting Monday and running through Feb. 9, the exterior of the West Los Angeles lot and its “Fox Studios” gate letters have been converted to a Lego look and feature a Fox logo entirely built out of blue Legos outside the Pico Boulevard gates. The studio stage walls facing the street also highlight some of the network’s programming, including billboards for The Masked Singer, Deputy and 911: Lone Star designed out of Legos. The takeover also extends to a number of bus stations throughout the city.
Lego Masters, hosted by Lego Movie star Will Arnett and produced by Endemol Shine North America and Brad Pitt’s Plan B, sees 12 teams of two go head-to-head in ambitious brick-building challenges. Mayim Bialik, Terry Crews, Nicole Byer and Lego Movie directors Phil Lord and Chris Miller will appear as special guests throughout the season.
BP Gallery Update
The 35th Santa Barbara International Film Festival (SBIFF) presented its highest honor, the Maltin Modern Master Award (established in 1995, and then re-named to recognize long-time renowned film critic Leonard Maltin in 2015), to actor Brad Pitt at the Arlington Theatre on January 21st. The award was created to honor an individual who has enriched our culture through accomplishments in the motion picture industry, and the evening was a celebration of his work, not only in his two most recent films, Once Upon A Time in Hollywood and Ad Astra, but also his entire film catalog.
During the two-hour presentation, featuring clips from many of Pitt’s films, and discussion with Maltin, himself, the actor talked in-depth about everything from his first Oscar nomination, his major in college, growing up as a film buff, his first impression of a professional film set, his unsuccessful first attempt at getting a SAG card, when he felt like he was actually a professional working actor, the filmmakers that have made the greatest impact on him, one of the film roles that he passed on, and a common theme in many of his roles.
“I swear to God, I had to hide a tear,” Brad Pitt says, looking over at Quentin Tarantino and Leonardo DiCaprio, remembering the first time Tarantino played him the José Feliciano cover of “California Dreamin’” on the set of “Once Upon a Time … in Hollywood.” “Look,” Pitt continues. “I’m not ashamed to say it. I got a little misty.”
We’ve settled onto a couple of sofas inside a bungalow at the Chateau Marmont because … where else would we meet to talk about Tarantino’s wistful elegy to a bygone Hollywood? As the song declares, it’s a winter’s day, though the (palm tree) leaves are green, not brown, and the sun setting just beyond the swimming pool is making the sky periwinkle blue, not a dismal gray.
But otherwise, yeah, we’re California dreamin’, sitting back, talking about a movie that earned 10 Oscar nominations — three for Tarantino as a director, writer and producer, and acting nods for DiCaprio and Pitt — and also considering the good fortune that has graced their lives over the last few decades.
“You know, when I first moved out here, it was the summer of ’86 and I didn’t know [expletive]-all about Los Angeles, other than what I’d seen on ‘The Beverly Hillbillies’ and ‘Dragnet,’” Pitt says. “I landed in Burbank at a house I could crash at for a month or so. It was just me and a maid from Thailand who couldn’t speak English. Man, I was just so up for the adventure, and so excited when I’d drive by a studio where they make movies. It meant the world to me.”
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Brad Pitt Wins SAG Award, Jokes “I’ve Got To Add This to My Tinder”
The actor also jested at how the role was a challenge, deadpanning, “Let’s be honest, it was a difficult part. The guy who gets high, takes his shirt off and doesn’t get on with his wife.”
Brad Pitt won the SAG Award for best performance by a male actor in a supporting role on Sunday night for his portrayal of stuntman Cliff Booth in Once Upon a Time In Hollywood.
The actor prevailed over fellow nominees Jamie Foxx (Just Mercy), Tom Hanks (A Beautiful Day in the Neighborhood), Al Pacino (The Irishman) and Joe Pesci (The Irishman).