In marketing its new reality competition series, Fox has converted the exterior of its West L.A. lot and launched an augmented reality game.
Ahead of the Feb. 5 premiere of Fox’s newest reality competition series, Lego Masters, the iconic toy bricks are taking over the network’s studio lot and starring in an augmented reality experience.
Starting Monday and running through Feb. 9, the exterior of the West Los Angeles lot and its “Fox Studios” gate letters have been converted to a Lego look and feature a Fox logo entirely built out of blue Legos outside the Pico Boulevard gates. The studio stage walls facing the street also highlight some of the network’s programming, including billboards for The Masked Singer, Deputy and 911: Lone Star designed out of Legos. The takeover also extends to a number of bus stations throughout the city.
Lego Masters, hosted by Lego Movie star Will Arnett and produced by Endemol Shine North America and Brad Pitt’s Plan B, sees 12 teams of two go head-to-head in ambitious brick-building challenges. Mayim Bialik, Terry Crews, Nicole Byer and Lego Movie directors Phil Lord and Chris Miller will appear as special guests throughout the season.
Thanks so much to Chris Gardner for keeping us all updated! We love these videos!
Come to see Brad Pitt and Frances McDormand do a little dance and stay for Brad’s contraception joke about his Plan B production company, winner of David O. Selznick Achievement Award. #PGAAwards (OH! And standing 👏🏼) pic.twitter.com/2XTy3udbg7
— Chris Gardner (@chrissgardner) January 19, 2020
Does everyone know Frances McDormand is big “Moonlight” stan? Does @BarryJenkins? I have proof! “I believe every one of these events for years to come should invite Barry Jenkins, his team to stage for opportunity to celebrate achievement of their film over & over & over again.” pic.twitter.com/JhP4FOUsRT
— Chris Gardner (@chrissgardner) January 19, 2020
“For a long time people tried to figure out ‘What is Plan B?’” says Plan B principal Dede Gardner, who along with fellow executives Jeremy Kleiner and Brad Pitt will receive the David O. Selznick Award at the 31st annual Producers Guild Awards on Jan. 18. “I remember Brad came to us the year that we released ‘12 Years a Slave’ and ‘World War Z’ with a grin on his face: ‘That’s Plan B.’ Truthfully, it’s narratively driven. We are real lovers of stories, and that’s been the singular guidepost since the very beginning.”
Those films, along with a prestigious, awards and nomination-heavy output including “Selma,” “The Big Short,” “Moonlight,” “Vice” and “If Beale Street Could Talk,” form the sort of enviable body of work over the course of Plan B’s two decades — one Kleiner says is informed by the fluid Pitt-influenced development culture “of trying to stay present tense and be inspired, when the inspirations arrive in whatever form: a filmmaker or a book or a piece of journalism.”
“Brad’s a true cinephile, and genuinely blows our mind constantly with the amount that he sees, the depth to which he does to investigate as a filmmaker,” Gardner says. “His curiosity is an inspiring thing to be around.”
For their work, Jeremy Kleiner and Dede Gardner, along with Pitt, will receive this year’s David O. Selznick Achievement Award at the Producers Guild Awards on Jan. 18.
The Plan B origin story is a two-parter. From 2001 to 2005, Brad Pitt ran the Oscar-winning production company behind The Departed with his then-wife, Jennifer Aniston, and the late Brad Grey. But in 2005, Grey took the top job at Paramount, and the high-profile couple split, leaving Pitt in need of a new brain trust. Enter Dede Gardner and Jeremy Kleiner, both recent hires at Plan B who helped usher in the company’s new era, which has spanned hit films like World War Z and Eat Pray Love and two more best picture wins with 12 Years a Slave and Moonlight.
Fifteen years and nearly 30 films later, Plan B remains one of the most envied banners in Hollywood. Since 2013, Gardner, 52, and Kleiner, 43, have run the company with Pitt as a triumvirate and have moved aggressively in TV, backing such Emmy winners as The Normal Heart and Feud: Bette and Joan. For their work, the pair, along with Pitt, 56, will receive this year’s David O. Selznick Achievement Award at the Producers Guild Awards on Jan. 18.
The Producers Guild unveiled the year’s best in film and TV producing Saturday at the 31st annual PGA Awards at the Hollywood Palladium, with Universal’s 1917 taking the top film prize. It keeps the momentum going strong for Sam Mendes’ World War I epic, which is produced and financed by Amblin Partners and New Republic, after it picked up the Golden Globe for Best Picture – Drama earlier this month.
Other honorees included Brad Pitt, Dede Gardner and Jeremy Kleiner of Plan B, who received the David O. Selznick Achievement Award in Theatrical Motion Pictures.
Amazon has struck an exclusive overall television deal with Brad Pitt’s Plan B Entertainment.
This marks the first ever exclusive TV agreement for Plan B, which met with a number of studios and streamers before setting up TV home at Amazon Studios.
Under the pact, Plan B, run by co-presidents Dede Gardner and Jeremy Kleiner, have teamed with the streamer on thriller drama Outer Range, created by playwright Brian Watkins. It centers on a rancher fighting for his land and family, who discovers an unfathomable mystery at the edge of Wyoming’s wilderness. Zev Borow, Heather Rae, and Plan B Entertainment executive produce.
At Amazon, Plan B already is producing Barry Jenkins’ The Underground Railroad, an adaptation of Colson Whitehead’s novel. The story centers on young Cora (Thuso Mbedu), a slave on a cotton plantation in Georgia who learns about the Underground Railroad from Caesar (Aaron Pierre), a recent arrival from Virginia; both decide to escape. The show is set to air later this year.
“Sweetbitter” has come to a bittersweet end.
The half-hour drama has been canceled by Starz after two seasons on the network. Season 2 wrapped up in August.
The half-hour drama series was based on the book of the same name by Stephanie Danler. It followed a 22-year-old woman (Ella Purnell) who, shortly after arriving in New York, landed a job at a celebrated downtown restaurant.
The series also starred Tom Sturridge, Caitlin FitzGerald, Evan Jonigkeit, Eden Epstein, Jasmine Mathews, Daniyar, and Paul Sparks. Danler served as creator, executive producer and writer on the series. Stuart Zicherman served as showrunner and executive producer along with Brad Pitt’s Plan B.