God’s True Cashmere

L’officiel USA

Before beginning our interview, Sat Hari asks if she can guide us through an intention-setting exercise. I agree out of journalistic curiosity, and she begins, in her low, sensible voice: “Father, Mother, God, ask for the light to be present here in both of our spaces, filling, surrounding, anchoring us here into this earth, into this space, into this interview.” She requests that anyone reading this article receive the same love, healing energy, and light.

Sat Hari, who doesn’t use her last name, joins our Zoom from Los Angeles, where she works as a professional healer and runs the clothing brand God’s True Cashmere, best known for $2,250 tartan shirts studded with gemstone snaps.

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• x001 God’s True Cashmere – Promo.

Brad Pitt Talks Motorcycles, Designing Cashmere Shirts, and His Favorite Color

The actor founded luxury clothing label God’s True Cashmere with his friend Sat Hari in 2019. Discussing a new Harley-Davidson collaboration, the duo explain how the quixotic side quest became a smash success. “We just do what we like,” Pitt says.

In F1, Brad Pitt plays a journeyman racing driver, Sonny Hayes, who happens to dress a lot like Brad Pitt. In part because in a couple of scenes, Sonny is in fact wearing garments designed by Pitt himself.

“I’m not above self-promotion!” Pitt tells me with a chuckle. Sonny’s shirts—and, for that matter, the shirts Pitt wears most days—hail from God’s True Cashmere, the small-batch luxury clothing brand the actor quietly cofounded in 2019 with his friend Sat Hari.

Read more. The interview has also been added to BP Press.


• x002 Photoshoot 2025.

Vogue Business

Brad Pitt, Sat Hari and the long road to linen “Brad and I had been friends for years. One Tuesday night, I had a dream about him. In my dream, I’m sitting on a couch and I’m looking at him. He’s standing and a woman is dressing him. He’s in head-to-toe green, a bright green, including a hat, and it’s all cashmere. I go, ‘What are you doing? You look like a leprechaun.’ And he says, ‘I just need more softness in my life.’”

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• x002 God’s True Cashmere – Promo.

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God’s True Cashmere is not just another celebrity brand

When God’s True Cashmere launched in 2019 with a small collection of overshirts – the kind worn by lumberjacks in the American West and hipster types around the world – it was tempting to dismiss it as yet another “celebrity brand”.

Founded by actor Brad Pitt and jewellery designer Sat Hari Khalsa, the label started out as a passion project between two long-time friends who felt that there would be a market for plaid shirts made of the finest cashmere and embellished with precious stones that also functioned as buttons.
As Khalsa has shared in the past, the idea for the label came to her in a dream in which she gave Pitt a green shirt. It didn’t take long for Pitt to come on board as co-founder of the brand, which since then has developed into a full line of beautifully made separates catering to in-the-know types who appreciate the lasting value of pieces that can be passed down from generation to generation.

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BP Gallery Update



• x009 August 31 – Da Ivo Restaurant – Venice, Italy.
• x003 September 01 – Venice, Italy.
• x003 September 02 – Los Angeles, CA.
• x016 September 08 – New York City, NY.
• x030 September 09 – Levy Gorvy Dayan Exhibition – New York City, NY.
• x008 September 09 – New York City, NY.
• x010 September 10 – New York City, NY.
• x008 God’s True Cashmere – Iceland Trip.

God’s True Cashmere and Yohji Yamamoto’s Edgy Brand Wildside Partner for Collaboration

Wildside, the edgy conceptual project by Yohji Yamamoto, has teamed up with God’s True Cashmere, the quiet luxury cashmere brand cofounded by Sat Hari and Brad Pitt.

The unisex collaboration comprises two different shirts combining meticulous tailoring with unexpected details that reflect both brands’ avant-garde ethos and aesthetic.

The button-front of the shirts comes with 11 semprecious stone snaps — numerology’s perfect number. Seven of these snaps are positioned on the front to align with the wearer’s seven chakras, adding a meaningful layer to the garment.

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