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November 20 Chanel Billboard

• x001 Chanel – Billboards (US ’12). Thank you Norma!

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categories: advertisement, BP Gallery, Chanel
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October 20 Chanel exhibition

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categories: BP Media, Chanel
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October 17 There You Are, again?

This is the second commercial for Chanel, though in my opinion it is the same but they just added some more scenes to ‘prettify’ it. Wish there was new Brad input but oh well.

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categories: advertisement, Chanel
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October 15 Chanel, there you are!

• x033 Chanel. My gosh that photoshoot people, I’m in love.

The commercial for Chanel has been released today on their official YouTube page. So check that out. Go go! Also check out the official promo website now.

Whatcha think?

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categories: advertisement, BP Gallery, Chanel
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October 13 BP Gallery Update

• x002 Chanel. Thanks Gabriella.
• x015 American Cinematographer. Thanks GMX.
• x005 Live.
• x003 The Observer.

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categories: advertisement, BP Gallery, Chanel, magazines
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October 08 Chanel, Brad Pitt to Unveil First Project

For the first time, the iconic Chanel No. 5 is unveiling a new add campaign featuring a man. But Chanel is not using just any many, they are bank on Brad Pitt’s sexiness to sell the class fragrance.

“To keep a legend fresh, you always have to change its point of view,” said Andrea d’Avack, president, Chanel Fragrance & Beauty. “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

WWD reported that d’Avack wouldn’t reveal many details, he did note “that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent.”

Pitt’s Chanel commercial is set for an Oct. 15 global launch, with the print ad is expected to begin appearing in November fashion, beauty and lifestyle magazines.

Read more.

• x002 Chanel – 2012.

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categories: advertisement, BP Gallery, Chanel
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