October 8, 2012

For the first time, the iconic Chanel No. 5 is unveiling a new add campaign featuring a man. But Chanel is not using just any many, they are bank on Brad Pitt’s sexiness to sell the class fragrance.

“To keep a legend fresh, you always have to change its point of view,” said Andrea d’Avack, president, Chanel Fragrance & Beauty. “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

WWD reported that d’Avack wouldn’t reveal many details, he did note “that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent.”

Pitt’s Chanel commercial is set for an Oct. 15 global launch, with the print ad is expected to begin appearing in November fashion, beauty and lifestyle magazines.

Read more.


• x002 Chanel – 2012.

October 8, 2012


Thank you Gabriella.

September 30, 2012


• x005 August 28 – Le Touquet, France.
• x002 Chanel – 2012. Thanks Gabriella.
• x004 Killing Them Softly – Stills, Promo. Thanks Yukko.
• x023 March 25, 1996 – Acadamy Awards – Los Angeles. CA.

September 19, 2012
by admin / advertisement

According to a german webpage the Chanel commercial featuring Brad will premiere online October 15th. So mark that day on your calendar! Previews below. How very gorgeous does he look?


• x002 Chanel – 2012. Thanks Gabriella.

July 9, 2012
by admin / advertisement family

It’s a little surreal,” he said of the attention the viral ad has brought him, “but it’s fun. This whole campaign was to be tongue-in-cheek and have fun and luckily, it’s hit its mark.

The ad focuses on the “normality” of Doug Pitt’s life (he runs a family computer business), as compared to his famous older brother’s, though it wasn’t shot in his actual home. He said he had no idea the ad would go viral, and that he hadn’t even told many people he did it — but gave his brother a heads-up.

I did call him and said, ‘Hey, what do you think?’ and he said, ‘Do it, sounds great!’” After the ad came out and Brad had a chance to check it out, he texted Doug: “Hey, just saw it — hilarious.” “I was pleased,” said Doug.

Read more/discuss.

Watch video.

July 6, 2012
by admin / advertisement family

The hunky Hollywood star’s younger brother Doug recently made his celebrity endorsement debut in a video spot for Virgin Mobile, in which he flaunts his oh-so-ordinary life.

“This is Doug Pitt,” the voiceover begins as Doug fidgets awkwardly in front of his home. “The second most-famous Pitt in his family.”

The younger Pitt sibling then wipes his feet carefully on the welcome mat outside before inviting the camera crew into his house.

Doug admits that his wife and kids have full reign over the remote at his house.

Once inside, the businessman gives viewers the grand tour of his humble abode, including his living room, where he confesses that he doesn’t usually “get to pick what’s on the TV,” since his wife and kids overrule him.

Doug also shows off the house’s “man room,” where he tamely rocks out while listening to music on a set of oversized headphones.

Doug shows off how he listens to music in the ‘man room.’

“My family doesn’t have my appreciation for classic seventies rock,” he laments.

Doug shows off his cooking chops a bit while dicing vegetables for a lasagne he’s assembling in the kitchen.

“I consider myself to be a little bit of a gourmet,” he deadpans as he happily waves a knife around.

Doug’s pride and joy in his home office is his old black-and-white printer.

The younger Pitt even praises the virtues of his black-and-white printer, and boasted his love of sports, though he misses a basket while shooting the basketball just outside his home.

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