Category: advertisement

Brioni Taps Brad Pitt as Brand Ambassador

FROM PITTI TO PITT: Roman luxury men’s wear company Brioni continues to build up its roster of prominent brand ambassadors.

The Kering-owned label has tapped Brad Pitt to front its next advertising campaign, due to be released in January 2020 and marking the company’s 75th anniversary celebrations. Pitt succeeds fellow Hollywood legends Pierce BrosnanAnthony Hopkins and Samuel L. Jackson in the role.

Brioni’s tie-up with Pitt is not new as the American actor and producer has often appeared on the red carpet sporting the brand’s tailoring. Most recently, Pitt wore Brioni black bespoke tuxedos both at the Cannes Film Festival and the Venice Film Festival this year, where he presented Quentin Tarantino’s “Once Upon a Time in Hollywood” and James Grey’s “Ad Astra,” respectively.

 

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Brad Pitt Named Brioni Brand Ambassador

Brioni, which is mainly known for its luxury suits, has recruited Brad Pitt as a new global brand ambassador. The American actor and producer will star in the next campaign for the Italian fashion house, which will arrive in the coming weeks.

The ties between Brioni and Hollywood are growing ever closer as the years go by. Having called on the talents of Anthony Hopkins, Samuel L. Jackson, and Harvey Keitel, to name but a few, the Italian fashion house has now enrolled another major name from the world of film, Brad Pitt, for its next campaign. In line with a custom established by its previous communications, Brioni aims to present the American actor wearing suits and other creations by the brand in a series of black and white photographs.

The Italian house broke the news on its Instagram account, along with a red-carpet snapshot of Brad Pitt. Not surprisingly, the picture in question, which was taken on the occasion of the last Cannes Film Festival in May, shows the hero of “Once Upon a Time in Hollywood” wearing a bespoke tuxedo and bow tie by Brioni.

Brioni, which describes Brad Pitt as a “film and style icon,” will celebrate its 75th anniversary early next year. To mark the occasion and present its 2020 autumn-winter collection, the brand is planning to organize a special event at the Pitti Uomo fashion event in Florence, Italy on January 7.

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Boursorama

Brad Pitt doesn’t do a lot of commercials. Remember the ill-fated Chanel ad, which some referred to as “the smell of disaster” back in 2012?

With that campaign now but a distant memory, French bank Boursorama and agency Buzzman have got the superstar actor back in front of an ad world camera with one caveat: he doesn’t actually speak in the film. Whether Pitt on mute is for comedic effect or the actor simply playing it safe, we don’t actually know – but the concept makes for a fun piece of ad work with Pitt a pleasure to watch.

At first, you might think there is a problem with your audio, but no, while the rest of the world around him is abuzz, some even asking about the camera following him around, Pitt is completely muted during the one-minute spot.


• x006 Boursorama – Promo 2019

Now This PSA

“Please, make your voice heard,” the co-stars of Quentin Tarantino’s ‘Once Upon a Time in Hollywood’ tell viewers.
Leonardo DiCaprio and Brad Pitt have added their voices to the chorus of celebrity PSAs encouraging Americans to vote Tuesday.

The co-stars of Quentin Tarantino’s upcoming Once Upon a Time in Hollywood on Friday released a PSA produced by NowThis Politics on DiCaprio’s Facebook page explaining the issues that will be decided Nov. 6.

“The future of our country will be decided this week. Elections don’t just matter when voting for president. This election might be the most consequential of our lifetime,” DiCaprio says in the video, citing issues like gun safety laws, clean water and air, immigration policy and health care.

Pitt, seated next to him, adds that the elections will determine the future of climate change, criminal justice reform, education funding, LGBTQ equality and voting rights. “We urge you to go to the polls by Nov. 6 and make your voice heard,” Pitt says. He additionally suggests viewers encourage voter turnout by volunteering at phone banks, texting and canvassing.

The two stars then tell viewers to visit TheLastWeekend.org to see how they can help.

At the end of an informational segment about what votes for this year’s midterms could decide, DiCaprio adds, “We the voters have the power to decide all of this.”

“And it starts now,” Pitt says, mentioning early voting. “Please, make your voice heard.”

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