Enroot today launched its much-anticipated line of small-batch, slowly cold brewed, organic sparkling teas. The new beverages, consisting of five unique blends, pay homage to co-founder Cristina Patwa’s grandmother and her legacy as a farmer and food entrepreneur in the Philippines. Birthed in partnership with the James Beard Foundation, Enroot beverages are sustainably sourced and flavorfully combine organic teas, fruits and herbals to create a smooth, delicious tasting experience.
The female-led small business was founded by three friends, Cristina Patwa, John Fogelman and Brad Pitt, based on their shared passion for Food, Family and Farms, and a desire to help make a change in the food industry. As a public benefit corporation and pending certified B Corp, Enroot is a Sustaining Partner and proudly gives back to the James Beard Foundation’s Women’s Leadership Programs, which strives to address the lack of diversity and parity in the food and beverage industry.
“As admirers of the Foundation’s advocacy work, we collectively wanted to create a brand that is rooted in good flavor and intent – particularly by having a strong connection to our health, the earth and each other now more than ever,” said Pitt.
• x001 Enroot – Label