FROM PITTI TO PITT: Roman luxury men’s wear company Brioni continues to build up its roster of prominent brand ambassadors.
The Kering-owned label has tapped Brad Pitt to front its next advertising campaign, due to be released in January 2020 and marking the company’s 75th anniversary celebrations. Pitt succeeds fellow Hollywood legends Pierce Brosnan, Anthony Hopkins and Samuel L. Jackson in the role.
Brioni’s tie-up with Pitt is not new as the American actor and producer has often appeared on the red carpet sporting the brand’s tailoring. Most recently, Pitt wore Brioni black bespoke tuxedos both at the Cannes Film Festival and the Venice Film Festival this year, where he presented Quentin Tarantino’s “Once Upon a Time in Hollywood” and James Grey’s “Ad Astra,” respectively.