Brioni, which is mainly known for its luxury suits, has recruited Brad Pitt as a new global brand ambassador. The American actor and producer will star in the next campaign for the Italian fashion house, which will arrive in the coming weeks.
The ties between Brioni and Hollywood are growing ever closer as the years go by. Having called on the talents of Anthony Hopkins, Samuel L. Jackson, and Harvey Keitel, to name but a few, the Italian fashion house has now enrolled another major name from the world of film, Brad Pitt, for its next campaign. In line with a custom established by its previous communications, Brioni aims to present the American actor wearing suits and other creations by the brand in a series of black and white photographs.
The Italian house broke the news on its Instagram account, along with a red-carpet snapshot of Brad Pitt. Not surprisingly, the picture in question, which was taken on the occasion of the last Cannes Film Festival in May, shows the hero of “Once Upon a Time in Hollywood” wearing a bespoke tuxedo and bow tie by Brioni.
Brioni, which describes Brad Pitt as a “film and style icon,” will celebrate its 75th anniversary early next year. To mark the occasion and present its 2020 autumn-winter collection, the brand is planning to organize a special event at the Pitti Uomo fashion event in Florence, Italy on January 7.