Hollywood Flashback: When Brad Pitt and Jennifer Aniston Launched Plan B Entertainment

Before securing a best picture Oscar (2013’s ’12 Years a Slave’), the production company — created by the stars and Brad Grey in 2001 — endured a change of studio heads and the couple’s very public divorce.

This story first appeared in a special awards season issue of The Hollywood Reporter magazine.

Plan B Entertainment might win its second best picture Oscar in three years with The Big Short (after 2013’s 12 Years a Slave), but there was a time when things were not looking so golden for the production company. The name has its roots in a shingle started by Bruce Berman at Warner Bros. after he stepped down as the studio’s worldwide production head in 1996. Eighteen months later, Berman left to head Village Roadshow, and the company went dormant. In 2001, he passed the name on to Brad Grey for a production company Grey was creating at Warners with Brad Pitt and Pitt’s then-wife, Jennifer Aniston.

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