February 9, 2012

eBay, the world’s largest online marketplace, is teaming up with Brad Pitt’s Make It Right to take charitable fundraising to a whole new level with a physical space and interactive bidding. Fans are invited to walk through a gallery featuring one-of-a-kind celebrity experiences and mementos to be auctioned off for charity on eBay Celebrity. Smartphones add a hands-on element to visually innovative displays, enabling attendees to participate in an interactive bidding process via dimensional QR codes by utilizing the eBay mobile app to bid in real time as well as track auction progress.

The elite exhibition brings celebrity charity auction items to life in New York’s famed Chelsea Market, with 100% of proceeds going to Make It Right, a non-profit foundation building sustainable, affordable homes in disadvantaged communities. Launched in November, eBay Celebrity is a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes.

Read more. Very interesting I think.

One response to “eBay Celebrity and Brad Pitt’s Make It Right Host Gallery Exhibition”

  1. Gaby says:

    excellent read. Brad is so smart, his beauty
    doesn’t let us see.I love love love he lets us see how aging is beautiful.
    Look at his new Time pics. No photoshop for this real man! No plastic surgery.
    What an example even foe women, to be proud of who you are & how you age.
    Tx Josie.